Q: How Much Does It Cost To Register a Trademark in 2026? (filing fees + legal fee estimates)
In order to compare pricing from different services or attorneys, you need to understand what you are getting as deliverables and support from a trademark attorney.
How much does it really cost to register a trademark?
If you've been thinking about protecting your business name, brand, or product, you may have seen prices ranging from a few hundred dollars to several thousand. So what's the difference, and what should you actually budget for?
In this episode, I'm breaking down the cost of registering a trademark in 2026, including current USPTO filing fees, DIY applications, online filing services, and working directly with a trademark attorney. I'll explain what you should look for when comparing prices, what's often included (or left out), and why the cheapest way to file isn't always the most cost-effective option in the long run.
I also go over my flat fee pricing. This way, you can see exactly what it costs to work with me and what you get at each stage of the process. From a trademark strategy session to a clearance search and report to preparing and filing your application, I'll walk you through the options and help you understand where to start.
Did you know I have my Flat Fee Schedule linked right on my Services page? Always check there to make sure you’re viewing the most up-to-date option if you are listening to this episode in the future.
Whether you're still choosing a name or ready to protect a brand you've already built, my goal is to help you make an informed decision without worrying about surprise legal bills.
Topics covered in this podcast episode:
Current USPTO trademark filing fees and what “per mark, per class” means
The cost of filing a trademark yourself versus using an online filing service or hiring an attorney
What to look for when comparing trademark attorney fees and service packages
Why a trademark clearance search can help you avoid an expensive rebrand
My flat-fee pricing for strategy sessions, clearance searches, and trademark applications
Additional costs to consider, including office actions, intent-to-use applications, and maintenance filings
How to prioritize trademark protection based on your business goals and budget
New Here?
I'm Chelsea Fournier—a U.S. trademark attorney for business owners and credentialed professionals who've built something worth protecting. I work with therapists, coaches, consultants, speakers, and other service providers and practitioners who are past the idea stage—established enough that a name, logo, or tagline has real weight behind it.
Trademark work is the whole of my practice, not a service tacked onto something else. Every engagement moves through the same five stages — consultation, search, filing, intent-to-use, and maintenance — and I meet clients wherever they're starting in that process.
→ If you're not sure trademark protection makes sense yet, or just want clarity on timing and cost, the Free Consultation is a no-pressure place to start.
→ If you need to know whether your name, logo, or tagline is actually available, the Trademark Strategy Session and Clearance Report + Call screen for conflicts before you invest any further.
→ If you're ready to protect what you've built, Filing Your Application and the intent-to-use filings that follow get your mark on record the right way.
→ If you already have a registration, Registration & Maintenance keeps it active and enforceable, so the protection holds up long after the paperwork's done.
Wherever you're starting, there's a path that fits. Explore my Services + Flat Fee Pricing Schedule for more details.
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Related Episodes:
🎧 Q: Hire a Lawyer or a Filing Service to Trademark My Brand?
🎧 Q: What Is the Trademark Application Process and Timeline?
🎧 Q: How to Prepare for a Free Consultation with a Trademark Attorney
Connect With Chelsea
The unedited podcast transcript for this episode of the Trademarks with Chelsea Podcast follows:
This podcast is for educational purposes only and isn't legal advice.
